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WHOOP Retail Fixtures
WHOOP Inc. Launched in 2025
Role:
Sole designer on the project. Mechanical engineering and manufacturing support from Image Model Co.
Part 2 of the retail display project. This page illustrates a subsystem design language that focuses on the demonstration of our accessories.
The goal was to create a clean, uninterrupted viewing experience when selecting bands. A continuous bar was designed as an attempt to provide identical viewing experience for all bands. The edges of the accessories platter, unlike the main platter, was intentionally designed with soft contours to feel more approachable, and less serious, while maintaining the same curvature throughout for consistency.
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